Land O’Lakes

More from Land O’Lakes

Achieving vertical start-ups in capital expenditure projects is no longer aspirational. It is a necessity.

Vertical Start-ups Are Needed Now More Than Ever

There is an exceptional opportunity for consumer packaged goods companies and OEMs to use proven best practices as a basis for developing a successful capital project delivery strategy on every project.

Compare results to the FSO industry average for the 12 Dimensions of Manufacturing Health.

The Technology Balancing Act of Staying in the Zone

Being in the zone means balancing your technology investment with all the people and teams using that technology. The short-term benefits realized through accelerated performance can achieve a lasting impact by sustaining those gains.

Pw 3134 Land O Frost 1

Big deli meat pouch packs

In the early 1990s, Land O’Frost, Inc., Lansing, IL, and Searcy, AR, was a pioneer in the implementation of flexible, resealable packaging for deli meats.

Flexible, zippered deli meat pouch reduces product footprint in two ways

Lunchmeat maker incorporates new zipper technology for 1-lb packs. Flexible pouch provides efficient footprint, while zipper reduces spoilage—another green advantage.

Pw 7093 Land O Lakes R

1-lb carton set to churn up bigger butter sales

Prompted by changing demographics and time-starved U.S. consumers, Land O’Lakes, St. Paul, MN, is serving up more variety and convenience to butter packaging with a new stick configuration within its flagship 1-lb package sizes.

Pw 7222 Web Lolboxsq

1-lb carton set to churn bigger butter sales

Land O'Lakes' larger box is more appealing to consumers and big retailers.

Pw 8517 Land0 Lakes Salted

Land O'Lakes puts regional spin on national brand

If you market a national brand, does a one-size-fits-all approach still work for your product? You may want to take a closer look, because more frequently, the answer to that question is “no.” Increasingly, consumers of national brands are subdividing into “communities” of users who may all enjoy those products, but talk about and communicate with those brands differently, depending on a slew of variables. Savvy marketers understand these different communities of consumers who purchase their brands