Vanderpool uses an unspecified contract packager in Canada to help bring the packages to market. At the front end of package development, Vanderpool’s five tea blends are packaged in custom-made tins designed by Baer Design Group The tins are perfect 4” cubes. “There isn’t a tin of its size and shape on the shelf currently,” Vanderpool notes, adding that the product has a two-year shelf life.
Illustrations on the tins help convey a contemporary vibe. “We really took the rebel approach with progressive graphics for a food item,” says Todd Baer, creative director, Bear Design Group. The B.F.F. blend, for example, shows two girls on a moped.
The tins hold 2.5 oz to 6 oz of tea, depending on the blend. The tins are manufactured and printed in China and then shipped to the contract packager, which packs the tea in plastic bags and inserts them into the tins. The tins are sealed with a tamper-evident seal.
