The positioning of this product required that the packaging graphics help consumers identify it as an “odor-eliminating” product backed by the Lysol brand. Designers created a vertical logo to provide a highly visible on-shelf presence with a powerful billboard effect. It was designed to take advantage of the aerosol can’s full height and differentiate it from the competition. The white color palette represents the sanitary attributes of the product and effectively presents the fragrance images. Photographic compositions of fruit and flowers decorate the citrus and floral scented cans, while soft clouds contrast against the can’s overall white background, conveying a clean and healthy image to consumers. Neutra Air is currently available in stores throughout the country.
