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'Snapple' decision for 4-count packs

In April, Snapple Beverage Corp., Rye Brook, NY, introduced nationally Snapple a Day meal replacement in paperboard-sleeve multipacks.

Pw 12747 Snapple

Each pack contains four shelf-stable, 11.5-oz shrink-sleeved multilayer barrier bottles of the ready-to-drink meals wrapped inside MeadWestvaco Packaging System’s Cluster-Pak® sleeve pack. The sleeve’s fold-up sides permit viewing of the bottles, while the other two facings provide a billboard for product copy. The 21-pt Coated Natural Kraft® (CNK®) paperboard sleeve is offset-printed in six colors.

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