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Award-winning design solution

A dramatic packaging design solution for the Irving, TX-based Mission Foods line of tortilla products earlier this year helped Axion Design (San Anselmo, CA) win an American Graphic Design Award.

Pw 15955 Mission Hero

Mission Foods was looking for a complete product line makeover that would unify two distinctly different consumer groups (general market and Hispanic) through one clear and compelling visual presentation. Axion developed a dynamic brandmark and enhanced the graphics to appeal to both target consumer groups. The final design conveys authenticity, heritage, and taste appeal through an illustration of old mission architecture and a bell tower. The new design was implemented across the full line of fresh corn and flour tortillas, and a broad selection of boxed items in the line. Because of the redesign, Mission Foods reports sales gains of 9.6%. The complete product line is available at major grocery chains nationwide.

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