Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

How to conduct your own in-store package design research

A do-it-yourself approach includes both a product and a packaging audit, as well as thinking about other ways to get your team to think about inspiration’s inspiration.

Before any package-design project is begun, a few imperatives are to understand your consumer, the store environment in which your packaged product will live, and the shelf set in which your product will compete.

If the budget is tight, your creative team (which hopefully includes R&D) will have to do some or all of the investigative work yourself. A good deal of that work will occur in the store; what should you be on the lookout for that can give you clues about maximizing your package design?

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report