National brand owners and retailers, in a new survey, both believe that the U.S. market for private-label products has plenty of room to grow. According to a recent survey by Deloitte, 77% of CPG company executives and 90% of retail executives involved in the study believe that private-label growth will increase or increase significantly by 2012.
This belief is telling because store brands already have made huge strides in the U.S., reaching 23.6%, the Private Label Manufacturers Association told a breakfast audience Nov. 15 at its annual expo in Rosemont, IL.
