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ARC forecasts anti-counterfeiting/brand protection market to grow 15% annually

Internet fuels growth in counterfeits globally, stimulating demand for anti-counterfeiting and brand protection software and services.

ARC_Anticounterfeiting
ARC_Anticounterfeiting

The Anti-Counterfeiting and Brand Protection (ABP) market is expected to expand globally between 2010 and 2015, according to a new study by the ARC Advisory Group, “Anti-Counterfeiting and Brand Protection Worldwide Outlook”. ARC expects the overall ABP technologies software and service market to continue to expand globally through 2015.

The ABP market grew significantly over the past couple of years due to the high growth in counterfeit goods. Drug counterfeiting is increasing worldwide, with more sophisticated counterfeiters and increased on-line purchasing. “Manufacturers cannot afford to take a chance on counterfeit products infiltrating the supply chain. This is especially important if the counterfeit is a risk to safety, health, or liability. Manufacturers must secure their supply chains to deter counterfeiting--it’s not worth the risk not to,” according to Janice Abel, principal analyst and the author of the study. Abel continues, “The Internet has fueled the counterfeit market which in turn has stimulated the demand for ABP solutions.”

The ABP market contains information on technologies being used to deter counterfeit products including human-readable markers (overt), machine-readable markers (covert), printers, applicators, authenticators, track-and-trace software, serialization, and e-Pedigree software. The report contains information about worldwide legislation and regulations, technologies for authentication and case histories, best practices, and insight regarding implementing technologies to prevent product counterfeiting.

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