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Private-label brands express front-of-pack labeling concerns

At the PLMA Washington Conference and legislative briefings, concerns focus on cost and complexity in responding to anticipated FDA requirements.

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Front-of-pack nutrition labeling is a hot button in the push to improve eating habits in the U.S. While support for additional education that could help curb obesity is widespread, private-label brand owners stressed in Washington, DC, this week that changes in labeling requirements will place more of a burden on store brands than on national brands. They are hoping to win more time in which to add front-panel labels and also to offer more input that would make any label-change requirements more manageable.

The Food and Drug Administration is expected to issue front-of-pack labeling regulations soon. But during legislative briefings this week on Capitol Hill, it was suggested that private-label brand owners not work too far ahead of themselves in preparing for any changes in labeling requirements, even though large national brand owners already are on board. The outcome of the Nov. 2 midterm congressional elections, for one thing, could change the landscape if the new Congress decides to lend an ear in the matter.

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