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Chivas Regal introduces sturdier gift cartons with design flair

If there is such a thing as a galaxy of whisky brands, then one of the brightest shining stars might well be Chivas Regal 12 Years Old.

Chivas
Chivas

The luxury premium blended scotch whisky sells more than 30 million bottles a year; that’s a lot of handling by both the supply chain and consumers, and it created a packaging challenge for Chivas Brothers.

The company previously packed the distinctively shaped bottles in gift cartons produced on 425 gsm Korsnäs Carry cartonboard. However, Chivas Brothers was looking to further enhance the brand’s shelf presence and improve consumer “grip stiffness.” Gift cartons get handled a great deal in retail stores, and the strength of the cartonboard has to endure the level of interest generated daily by the brand. Chivas Brothers, as a result, identified the need for an even heavier, sturdier carton material.

“The cooperation between Chivas Brothers, the carton converter, Chesapeake Branded Packaging, the foil laminator, API Laminates, and Korsnäs goes back many years,” explains Devlin Osborn, sales manager at Korsnäs. “Chesapeake considers Korsnäs to be a reliable business partner with a proven supply chain and a product they can trust, and so they asked if we could work together to develop a stronger, heavier version of Korsnäs Carry to offer to Chivas Brothers.

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