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Ansell focuses design on product performance

Pw 4936 Lifestyles

Condom-package design generally is viewed as rather mundane, almost as if the cartons don’t want to risk shouting too loud about the contents inside. The store environment poses other challenges for the category. Retailers limit the shelf space, and some stores display condom packages from inside locked cases that are inaccessible to consumers without a store clerk’s assistance.

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