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Test dispenser eyes undertapped home draft beer niche

MillerCoors tests consumer interest in at-home dispensing system.

Pw 5001 Miller Lite

MillerCoors LLC is testing consumer interest in a $20 draft-beer at-home dispensing system as the beer industry as a whole struggles for market share amid slow growth and voluminous competing brands.

MillerCoors is gauging beer drinkers’ reaction to a 1.5-ga “Home Draft” system for its two main brands, Miller Lite and Coors Lite. Test markets are Denver, CO; San Diego, CA; Phoenix, AZ; Columbus, OH; and Tampa, FL.

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