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Primary packaging
Flexible end-of-line robotics let Molson Coors mix formats
With more than 30 brands and an ever-widening array of pack formats, container sizes, and distribution channels, Molson Coors needed agile end-of-line equipment.
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MillerCoors' Sol brews up a sunny redesign
A vibrant new look for Sol beer packaging incorporates the brand’s iconic heritage, sunrays, and old Mexico signage to build appeal and stand out from the competition.
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Craft Brewers Conference 2017
Part I: Independent brewers bristle at prospect of acquisition
Materials & containers
MillerCoors first to add more detailed nutritional labeling
MillerCoors takes advantage of new voluntary on-pack nutrition labeling guidelines for alcohol to market Miller64, ‘the ideal beer choice for people living a balanced lifestyle.’
Materials & containers
Miller Time reinvented with sleek, easy-grip bottle
MillerCoors uses package design as a tool to influence the beer category, launching a sleek, contoured bottle for its Miller Lite brand that reinvents the drinking experience.
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Coors launches on-can recycling awareness initiative
A portion of select Coors Light and Coors Banquet packages sold now through March 31 will help fund a contribution of up to $250,000 from Coors Recycles to Recyclebank.
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Coors Banquet beer joins heritage packaging bandwagon
Brewer’s nostalgic packaging is another sign that the trend toward designs that celebrate a brand’s past has legs with consumers.
Materials & containers
Vortex boosts Miller Lite sales
Not only did the Vortex bottle for Miller Lite win a Clear Choice Award from the Glass Packaging Institute. It has also boosted sales.
Materials & containers
High Life heightens shelf presence
MillerCoors, Milwaukee, has refreshed multi-bottle packaging for its Miller High Life and Miller High Life Light brand beers.