High Life heightens shelf presence

Curtis Babb, director for packaging materials and development at MillerCoors, reports that the new cartons were introduced to national retail markets in May 2010. They’re constructed using beverage-grade paperboard with 26-point wet-strength thickness. Graphic Packaging supplies and gravure prints the carton materials. MillerCoors runs the cartoning material on cartoning equipment from Oystar Jones and others.