Del Monte faced those challenges when creating its Citrus Bowls refrigerated citrus fruit. Del Monte is a fixture in the center aisles of grocery stores, where products are lower-margin. But the company wanted to introduce Citrus Bowls in the produce section on the store perimeter, which is synonymous with high margins and new, value-added products.
Bowls extend Del Monte into produce section
When line extensions place a longtime brand in a new section of the store, the right packaging and brand message are essential.
Jun 5, 2009
Machinery Basics
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
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Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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