Lakeside Foods steams ahead with stand-up pouches

The private-label vegetable packer offers its customers a new microwavable, self-venting format to replace steamable pillow packs.

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According to its development team, Lakeside Foods’ new steamable stand-up pouch for frozen vegetables is a game changer for the Manitowoc, WI-based company.

“Historically, innovation has been left to the brands and not to private-label companies,” explains Dave Allen, director of retail sales for Lakeside Foods. “But, more and more, our customers are challenging us to change our business model from being a fast copier of brands to being an innovation driver. Our new packaging for steam-in-pouch frozen vegetables has helped us to accomplish that.”

Smart consumer convenience features, an attractive “billboard” facing, a safe steam-venting system, and improved durability during shipping and handling were all innovation requirements demanded by Lakeside Foods’ development team. The resulting stand-up steam-in pouch not only surpassed the company’s current steam-in-bag structure, but it also allowed its customers to leapfrog many competitive package technologies.

Lakeside Foods is a private label-focused, single-source supplier for a wide array of frozen and canned vegetables that are processed in more than a dozen facilities throughout Wisconsin and Minnesota. The company holds a position in the fast-growing frozen vegetable steam-in-bag category, but wanted to develop an alternative to its lay-flat pillow pouch that would take advantage of burgeoning consumer demand.

Lakeside Foods partnered with Alcan Packaging Food Americas (www.alcanpackagingfood.com) to deliver a next-generation steam-in bag. The new stand-up pouch provides a value-added alternative to the pillow packs the packer had offered. The construction comprises 92-ga polyester/2-mil polyethylene. The PET is reverse-printed flexographically.

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