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Stunning graphics enhance the treasures on beverage cans

Razor-sharp graphics are among a brand marketer’s best assets in creating the “wow” factor on packaging to boost product sales.

Pw 6493 Black Jack Tea

Marketers at Polar Beverages, a Worcester, MA-based independent soft-drink bottler, achieved the graphic reproduction they desired by improving the prepress process.

Working with Crown Beverage Packaging NorthAmerica (www.crowncork.com), Polar Beverages gained better dot spacing and reproduction of fine-detail images and text for its Black Jack Beverage tea brand through a new prepress-to-print process using proprietary separation techniques and high-resolution printing plates.

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