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How to think ahead of the consumer

Why do we indulge the undesirable tendency to create “me-too” products with mundane packaging to match?

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Recently, I came across some interesting perspectives.

At the annual FUSE: Design & Culture, Brand Identity & Packaging conference in New York City, NY, culture and human behavior author Malcolm Gladwell offered several valuable insights. Gladwell argues that we assign too much weight to market research numbers and tend to spend too little time on what consumers might be thinking, but can’t always express.

“The market researcher is not a statistician,” says Gladwell, the author of Blink—essential reading for anyone with input in the package-design process.

Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
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Break out of the ordinary: see what’s new in packaging & processing!
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List: Digitalization Companies From PACK EXPO