Package proclaims bulb brand's value messages

Marketers that demonstrate their brands as earth-friendly and that simplify product selection have an edge on the store shelf today.

Pw 8783 Globe Enersaver

This strategy can be effective in aisles where product communication is confusing, and it’s playing out in light bulbs. Montreal-based Globe Electric markets one of the smallest-size CFL bulbs in North America under the Globe Enersaver brand. The bulbs are more energy efficient than standard light bulbs, and the packaging supports the company’s earth-friendly strategy and delivers information that makes product selection simple.

Globe Electric produces its own products and packaging overseas for Globe Enersaver. The brand is marketed in mass-merchandise stores, supermarkets, and drug stores.

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