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The path to innovation at Masterfoods

Mike Payne is director of snack food packaging at Masterfoods USA, a division of Mars Inc., owner of some of the nation’s most well-known confectionery brands. In a recent conversation with Packaging World, he discusses innovation and trends in packaging structures.

Pw 8795 Mike Payne Masterfoods

PW: How do you define innovation, in terms of your company’s packaging initiatives?

Payne: We define packaging innovation as a tool to drive economic benefit for the business. This can be a simple change in the product count inside a multipack, a moderately complex material change, or a completely new form for a new product. The commonality is that they all enable improved business results.

PW: What internal challenges do you face in conceiving a really innovative package and getting it to market?

Payne: The key challenges are business balance and development time. By balance I mean the package is appropriate for the complete life cycle of the product and the corresponding business case. Most innovations alter the supply chain, distribution performance, retail presentation, and consumer experience of a given product. The key is to find the balance where the benefits of the change outweigh any negative system impacts. That takes time.

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