Kick off 2026 with a competitive edge at PACK EXPO East. Register now!
Get a jump on your 2026 goals at PACK EXPO East. Put projects in motion, accelerate timelines and solve challenges—all in one trip to Philadelphia.

Ink-jet coder doesn't horse around

English horse-feed manufacturer Dodson & Horrell of Kettering, Northants, needed a new method of coding information onto the sides of its feed bags—preferably one as sturdy as the horses consuming the feed.

Pw 18051 S Pw 0101 076

After trying coders from different companies, the firm installed the model 470Si ink-jet coder from Willett UK, whose U.S. counterpart is Willett America (Ft. Worth, TX). The difference was noticed immediately.

“The code clarity and machine reliability increased by about 100 percent,” explains site manager Ian Foster, adding that the company now uses four of the Willett machines. “Reliability is the most important thing. The only time they’re not working is when we shut them down for routine maintenance.”

Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO