Quicken capitalizes on brand equity

In August, Mountain View, CA-based Intuit Inc. rolled out nationwide its line of Quicken® 2001 financial software products in a redesigned package.

Nov 30th, 2000
Pw 18162 S Pw 1200 024

Aimed at attracting shoppers among the clutter of other personal-finance software products, the redesign was executed by Libby Perszyk Kathman (Cincinnati, OH). The pack emphasizes a 3-D dollar sign, as well as streamlined placement and use of succinct, bulleted copy listing the benefits of the software. Intuit declined to answer questions on packaging specifications and vendors.

According to LPK, the Quicken redesign employed its Internet-based, password-protected interactive work site that enabled Intuit personnel to view and comment on the brand redesign process.

Companies in this article
Libby Perszyk Kathman
Fiber-based cups will roll out for Kraft Mac & Cheese some time in 2021.
Fiber-based Cup for Mac & Cheese
Kraft Mac & Cheese, a beloved staple on American tables for more than 80 years, today announced it is developing and testing the brand’s first-ever recyclable fiber-based microwavable cup.
Jan 15th, 2021
Getty Images 171264154
Cannabis Packaging Design Chat: Trends and Considerations
Cristin Rudolph, VP of Consumer Products at Green Thumb Industries (GTI), discussed Cannabis packaging during a PACK EXPO Connects Trend Chat roundtable.
Jan 15th, 2021
Magnum Tub New 1
Magnum Tub is First to Use Certified Circular Plastic
The indulgent ice cream brand pioneers the use of recycled plastic, with the material sourced from mixed plastic waste converted to plastic resin feedstock through advanced recycling.
Jan 14th, 2021
Image #1 in the article text.
Report: Innovative New Pharma & Medical Devices at PACK EXPO Connects
PMMI Media Group editors—covering a virtual event instead of an in-person exposition—divided and conquered to collectively take in as much of PACK EXPO Connects as possible. Here’s what they saw in the pharma category.
Jan 14th, 2021
K Ix Vh Q5 H 1920 5ff6261853bc9
Loop and 7th Generation Chat with Packaging World
Tom Szaky of Loop and Kelly Murosky from Seventh Generation discuss returnable and reusable packaging options during PACK EXPO Connects last Fall--watch the 8 minute video.
Jan 12th, 2021
Image #1 in the article text.
Report: Innovative New Controls at PACK EXPO Connects
PMMI Media Group editors—covering a virtual event instead of an in-person exposition—divided and conquered to collectively take in as much of PACK EXPO Connects as possible. Here’s what they saw in the controls category.
Jan 12th, 2021
Screen Shot 2021 01 11 At 4 47 25 Pm
L’Oreal's Robotic Packaging Line Replaces Five Machines In French Plant
Robotic applications from the field with Packaging World’s Pat Reynolds. Global beauty CPG, L'Oreal, delivers flexibility in French plant with robots and extended transport system.
Jan 11th, 2021
106819826 1609945663655 B J Fido 0027 400x400 Cirilli Photo 400x400 02c87dd8 5930 49b0 8f0f 2a4daa7a8364
Doggie Desserts: New Ben & Jerry’s Line
Ice cream maker Ben & Jerry’s enters the fast-growing pet food market
Jan 11th, 2021
Image #1 in the article text.
Report: Innovative New Materials at PACK EXPO Connects
PMMI Media Group editors—covering a virtual event instead of an in-person exposition—divided and conquered to collectively take in as much of PACK EXPO Connects as possible. Here’s what they saw in the materials category.
Jan 8th, 2021
Bondi Sands Web
Foamer for Self-Tanning Product is Metal-Free, Recyclable
Australian brand Bondi Sands’ new Pure product line incorporates a foaming dispenser made from 100% plastic that is recyclable in PP waste streams and is 52% lighter than traditional foamers.
Jan 7th, 2021
Dow Henkel
Counting Down the Top Four Dow Awards: #1 Henkel Invests in Recycled Plastic with a Social Cause
This award winner represent the most innovative packaging breakthroughs in categories ranging from food and beverage to personal care, with a strong focus on sustainability and the circular economy.
Jan 7th, 2021
Check out The Cobot Spot from Universal Robots
Sponsored
Check out The Cobot Spot from Universal Robots
Looking for automation solutions for packaging and palletizing? This is your destination for all things cobot. Whether it’s webinars, video case studies or product information, you’ll find it all in this one spot.
Aug 31st, 2020
Sp 0121
Loop Expands into Quick Service Restaurants
An update on Packaging World’s coverage of Burger King and Tim Hortons’ upcoming pilot of reusable packaging under the Loop platform includes new information from Matthew Banton, Head of Innovation and Sustainability, Burger King Global.
Jan 5th, 2021
Zacros
Counting Down the Top Four Dow Awards: #3 P&G, Zacros Partner on Refillable Pouch
This award winner represent the most innovative packaging breakthroughs in categories ranging from food and beverage to personal care, with a strong focus on sustainability and the circular economy.
Jan 5th, 2021
The new design for the Ready to Drink line evokes the idea of cut glass, adding greater elegance to the product and broadening its appeal to new audiences.
U.K’s Ribena Blackcurrant Beverage Flowers
Modern new packaging for four of Ribena’s beverage lines cements the brand’s future within the competitive and dynamic beverage category, while retaining its iconic identity.
Jan 4th, 2021
Getty Images 1268181219
Med Device Market Shifting Business Models to Automation and Technology
Four out of five medical device companies interviewed for a new PMMI white paper believe automation and other technological advances are one of the biggest changes to manufacturing in recent years.
Jan 4th, 2021
Kirin Holdings
Counting Down the Top Four Dow Awards: #4 Economical Inner Barrier Film Deposition Process for PET Bottles
This award winner represent the most innovative packaging breakthroughs in categories ranging from food and beverage to personal care, with a strong focus on sustainability and the circular economy.
Jan 4th, 2021
Gorilla Glue 5f998f6b2924c
Counting Down the Top Three AmeriStar Awards: #1 Gorilla Super Glue Micro Precise Structural Design
This top 2020 AmeriStar Award winner makes the packaging industry proud by giving consumers great interactions and experiences with creative pack designs.
Jan 3rd, 2021
Mtn Dew 5f999945557b1
Counting Down the Top Three AmeriStar Awards: #2 New Can Helps Consumers Get Their Game On
This top 2020 AmeriStar Award winner makes the packaging industry proud by giving consumers great interactions and experiences with creative pack designs.
Jan 2nd, 2021
Coke 5fb6a76d2a1bb
Counting Down the Top Three AmeriStar Awards: #3 Coke Rolls Out Paperboard Carrier
This top 2020 AmeriStar Award winner makes the packaging industry proud by giving consumers great interactions and experiences with creative pack designs.
Jan 1st, 2021
More in Home
Rema 1000 Maskinrens own-brand dishwash detergent bottle is now being made from recycled fishing nets from Danish discount retail chain Rema 1000.
Counting Down the Top 10 articles of 2020 - #1: 20 New Sustainable Packaging Innovations
Based on online clicks and unique page views, we are counting down the Top 10 articles of 2020. Join us as we look back at the best of 2020. Anne Marie Mohan's report on the Top 20 sustainable packaging innovations took the #1 spot on the list.
Dec 31st, 2020
“Our customers not only have the experience of managing their balance through a virtual wallet and seeing the environmental impact it has but can also keep track of the credits they generate by reutilizing, check expiration dates, and controlling each product they are buying”, says Business Development Director of Algramõ.
Chile's Algramõ, a Heavyweight of Circularity
With a successful model of packaging refill and reuse, the Chilean company is expanding its operations in Latin America and the United States. Currently present in New York, in 2021 Algramõ is targeting Indonesia, Mexico, Colombia, and Peru, and Europe.
Dec 31st, 2020
Beginning May 1 these paper tubes for deodorant from P&G will be available in 500 Walmart stores in the U.S.
Counting Down the Top 10 articles of 2020 - #2: P&G Debuts Paper Deodorant Tube
Based on online clicks and unique page views, we are counting down the Top 10 articles of 2020. Join us as we look back at the best of 2020. Pat Reynolds' report on a paper-based deodorant tube from Procter & Gamble Beauty came in at #2 on the list.
Dec 30th, 2020
LOLI Beauty uses recycled, recyclable, and refillable food-grade glass containers for its micellars (e.g., tonics, toners, and serums) and its balms and powders.
Home Compostable Bags for Zero-Waste Beauty Brand
As part of its holistic strategy to ‘stir up a clean + conscious change,’ D2C superfood beauty company LOLI uses less than 0.5% plastic in its packaging, opting instead for glass jars, paperboard, and compostable courier bags.
Dec 30th, 2020
A child-resistant paperboard carton saves space in transport and in retail compared to the incumbent pouch pack. Color coding throughout allows these primary/secondary packaging systems to be universal enough to work in many different markets. Market specific-informational labels, also following the color convention, are added within each market, and color prevents mixups as to variety.
Counting Down the Top 10 articles of 2020 - #3: Packaging is the Vehicle in Dogwalkers’ Brand Journey
Based on online clicks and unique page views, we are counting down the Top 10 articles of 2020. Join us as we look back at the best of 2020. Matt Reynolds' report on a cannabis brand's exceptional pack redesign landed at #3 on the list.
Dec 29th, 2020
In a world calling for social justice and inclusivity, many well-known companies are closely reviewing and changing their brand identities.
5 Tips on Redesigning Packaging for Inclusivity
When updating your packaging to be more sensitive to today’s social issues, follow these five design strategies to ensure your brand’s continuity and accurately reflect your core values.
Dec 29th, 2020
P&G is greatly expanding the use of its award-winning Eco-Box format.
Counting Down the Top 10 articles of 2020 - #4: P&G Greatly Expands Eco-Box Portfolio
Based on online clicks and unique page views, we are counting down the Top 10 articles of 2020. Join us as we look back at the best of 2020. Pat Reynolds' report on P&G's expanded Eco-Box portfolio landed at #4 on the list.
Dec 28th, 2020
In 2019, Special Dog Company inaugurated an ultra-modern pet food factory with automated processing and packaging.
100% In-line Seal Inspection of Retort Pouches for Wet Pet Food
Special Dog Company, one of the top pet food producers in Brazil, innovates with in-line inspection of its retortable pouches.
Dec 28th, 2020
Henkel
Henkel Hair Color Tubes Converting to 100% Recycled Aluminum
Henkel hair color brand Diadem is one of the first brands in the company’s Beauty Care portfolio to transition to 100% recycled aluminum tube, with the complete product range already using the new tube.
Dec 28th, 2020
It took nearly 10 years for Numi to develop its compostable overwrap for individual tea bags.
Counting Down the Top 10 articles of 2020 - #5: Compostable Overwrap for Tea Bags
Based on online clicks and unique page views, we are counting down the Top 10 articles of 2020. Join us as we look back at the best of 2020. Pat Reynolds' report on compostable overwraps for tea bags came in at #5.
Dec 27th, 2020
Left to right are Senior Global Design Manager Jadalia Britto, Chief Technology Officer Patricia Verduin; Director of Global Packaging Innovation and Sustainability Greg Corra; and Global Packaging Director Personal & Home Care Jose Luis Molinar.
Counting Down the Top 10 articles of 2020 - #6: According to Colgate, Packaging's Day has Come
Based on online clicks and unique page views, we are counting down the Top 10 articles of 2020. Join us as we look back at the best of 2020. Pat Reynolds' View from the Top report on packaging and sustainability at Colgate-Palmolive landed at #6.
Dec 26th, 2020
Roberta Barbieri, Vice President Global Sustainability, PepsiCo
Counting Down the Top 10 articles of 2020 - #7: PepsiCo Accelerates Plastic Waste Reduction Efforts
Based on online clicks and unique page views, we are counting down the Top 10 articles of 2020. Join us as we look back at the best of 2020. Anne Marie Mohan's' report on PepsiCo's plastic waste reduction initiatives, came in at #7.
Dec 25th, 2020