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The color of branding

A design veteran formerly with Kraft and P&G cites package examples that succeeded in meeting brand positioning objectives-plus some that did not.

Colors differentiate each variety in Kraft?s line of flavored cream cheese (left). Prior to the redesign, consumers found it ha
Colors differentiate each variety in Kraft?s line of flavored cream cheese (left). Prior to the redesign, consumers found it ha
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
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Annual Outlook Report: Automation & Robotics
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
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Researched List: Engineering Services Firms