Paul R. SensbachBeverageThe color of brandingA design veteran formerly with Kraft and P&G cites package examples that succeeded in meeting brand positioning objectives-plus some that did not.September 30, 1998Page 1 of 1Top StoriesReusable/ReturnablePepsiCo Kicks Off Reusable Cup Program at 49ers StadiumPepsiCo launched its first reusable cup project with an NFL franchise this preseason at the San Francisco 49ers’ Levi’s Stadium, with an estimated waste savings of tens of thousands of disposable single-use cups.RecyclingThrough the Line Podcast: Duracell's Shifts to Paper Packaging at Packaging Recycling SummitSustainable PackagingKenvue Packs Purpose into Every PackageRecyclingPRS 2025 Captures Pivotal Moment in CircularitySponsor ContentEngineered Liquid Mixing Systems Increase Process