Paul R. SensbachBeverageThe color of brandingA design veteran formerly with Kraft and P&G cites package examples that succeeded in meeting brand positioning objectives-plus some that did not.September 30, 1998Page 1 of 1Top StoriesBio-basedBioplastics to Double by 2030; Packaging Leads the MarketAt the European Bioplastics Conference, EUBP reports sharp growth across key bio-based polymers and confirms that packaging will continue to drive the bioplastics market through 2030.Filling, Capping & ClosingCoke Bottler Cuts Co-Packing, Adds Aseptic Line for Fuze Tea, PoweradePackage DesignPatrón Tequila Introduces First New Bottle Design in Over Three DecadesRecyclingThrough the Line Podcast: Top Episodes of 2025, #5 SC Johnson Calls for EPR Clarity at Packaging Recycling SummitSponsor ContentSide-entry Liquid Mixer Improves Solids Suspension in Large Tanks