Paul R. SensbachBeverageThe color of brandingA design veteran formerly with Kraft and P&G cites package examples that succeeded in meeting brand positioning objectives-plus some that did not.September 30, 1998Page 1 of 1Top StoriesBeerTop 15 of 2025, #14: Brewery Builds Runway for Growth into Tight SpaceThe #14 most clicked article of 2025: With a new rotary filler/rotary seamer at its heart, a nearly all-new packaging line is now humming along at 100 cans per minute. Future-proofing the line meant building in a lot more capacity than is needed—for now, at least.Bio-basedSayHay, My Sweet Salad, and Incredible Eats Design Bio-based PackagingBio-basedTop 15 of 2025, #15: Used Cooking Oil Powers Lamb Weston’s Potato BagBagging & PouchingJiffy Mix Modernizes Packaging With Flexible, Compact CellsSponsor ContentSemi-automatic Liquid Drum Filler Increases Operator Efficiency