Packaging World:
What’s the big-picture view of product freshness and the role played by package seal integrity?
Mark Green:
Every manufacturer of food product faces the challenge of maintaining stability or “freshness” throughout the shelf life of their product. Significant investments are made in product and process design to maximize this time including producing and maintaining hermetically sealed containers. A failure to achieve package integrity typically results in spoilage and/or reduced product performance over time. For highly sensitive products, the manufacturer is faced with a potential product recall, reduction in brand equity, and lost consumer confidence.
