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Lieb Cellars’ Breaks from the Bottle for Premium Bag-in-box Wines

Dispensing good red wine, for a romantic dinner, from a plastic bag? The mere thought makes wine drinkers’ cringe.

Lieb Cellars

But Lieb Cellars, based in Suffolk County, N.Y., says that shouldn’t be the case. The brand is demonstrating that premium wine can also be packaged in alternative packaging formats, like flexible bag-in-box, cans, and even kegs too. Lieb Cellars offers six wine varietals of its Bridge Lane label in 3-L bag-in-box packaging, supplied by Rapak®, part of TriMas Packaging. The company says this flexible packaging solution is not only a more sustainable and cost-effective alternative to glass bottles, but it also protects the wine optimally in the many-touch world of e-commerce and extends the product’s shelf life. This is important since the winery has experienced increased demand from the e-commerce sector, particularly after the onset of the pandemic.

“This type of packaging is easier to handle in terms of logistics,” says Ami Opisso, General Manager at Lieb Cellars. “It not only requires less sourcing of materials than bottled wine [bag and corrugated only vs. bottle, label, corrugated, and cap], but glass bottles can break during shipment to direct-to-consumer (D2C) customers. With bag-in-box, we see almost no breakage.”

Still, the company quickly realized that it was not satisfied with the quality of its former bag supplier. So Lieb Cellers turned to Rapak, which offers a wide range of barrier film technologies to protect liquids from UV light and oxidation. Films include multi-layer coextruded oxygen and moisture barrier films, laminated high performance metalized substrates, and the newest product offering, a coextruded Nylon-EVOH film available in 1.5-L, 3-L, and 5-L sizes.

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