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Hydrogen Water Potency Preserved with Aluminum Pouch

Unique gusseted aluminum stand-up pouch format keeps hydrogen atoms inside, preserving the antioxidant, energy-boosting, and anti-inflammation properties of the water.

Susosu mineral water infused with molecular hydrogen is packaged in a 300-mL multilayer aluminum pouch with gussets.
Susosu mineral water infused with molecular hydrogen is packaged in a 300-mL multilayer aluminum pouch with gussets.

Susosu Water of McLean, VA, is dedicated to inspiring individuals to live a healthier lifestyle through preventative care. For this purpose, it introduced an all-natural mineral water from the springs of South Korea infused with extra molecular hydrogen, which is said to offer a number of health benefits. But packaging considerations came first, in fact, two years before, the product was ready for launch.

“Finding functional packaging was the most important step toward creating Susosu Water,” says company co-founder Jheen Oh. “It was important for us to use an aluminum container for our product. Hydrogen can only be contained in aluminum—if we were to use glass or plastic, hydrogen would escape.”

While using an aluminum can would have been an easy selection, Susosu opted for a gusseted stand-up pouch with spout, a format it found its consumers preferred and that offered several functional and aesthetic advantages. Says Oh, the pouch is easy to take on-the-go for consumption and is also a more cost-efficient choice for consumers.


Read how other water bottlers are addressing sustainable packaging in these related articles from Packaging World:

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New e-book on Flexible Packaging