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FIJI Water Unveils Multifaceted Plan to Reduce its Use of Plastic

Initiatives include the use of 100% recycled plastic in all its water bottles by 2025 and the introduction of 2.5- and 5-gal containers that will reduce its use of plastic by up to 76%.

As an alternative to single-use bottles, FIJI Water will introduce a new 2.5-gal container for the refrigerator or counter.
As an alternative to single-use bottles, FIJI Water will introduce a new 2.5-gal container for the refrigerator or counter.

Premium imported bottled water brand FIJI Water has announced a multifaceted initiative to transform its use of plastic while promoting a circular economy. The plan is highlighted by an aggressive timetable to make all plastic bottles from 100% recycled plastic PET by 2025, with 20% rPET in bottles next year.

“The transition to 100-percent rPET is the cornerstone of our comprehensive approach to sustainability,” says Elizabeth Stephenson, President of FIJI Water. “Environmental sustainability and the preservation of nature is critical to our well-being on this planet. As one of the world’s leading source waters, we believe the best things come from nature, and are dedicated to taking steps to protect the environment today and for generations to come. Recycled plastics are one way to ensure that we are participating in the circular economy, encouraging recycling and reuse.”

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