Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.

Kleenex adds convenience in new on-the-go pack

A new 30-ct, on-the-go package of Kleenex Ultra Soft tissues features a flip-top lid for dispensing, greater product protection, and a handy snap strap.

Secondary packaging is a carton with a full back panel and most of the front die-cut to expose the product.
Secondary packaging is a carton with a full back panel and most of the front die-cut to expose the product.

Kleenex has had a successful history of adding value to what is a fairly utilitarian product—facial tissue—through packaging innovation. Its newest product, the Kleenex Ultra Soft Go-Anywhere Pack, adds to the convenience of its film-wrapped slim packs for on-the-go use by providing more product, greater protection of the tissue, easier dispensing, and a snap strap that keeps the pack close at hand.

Says Rusty Zaspel, Senior Brand Manager for Kleenex Brand Facial Tissue, “Consumers have said loud and clear that they are always on the go, but hygiene continues to be an important concern, especially when away from home.”

Roughly twice the size of the traditional on-the-go format—at 156 mm H x 125 mm L x 38 mm W—the Go-Anywhere pack holds 30 tissues and is made from a water-resistant, translucent film wrap. The film is a construction of low-density polyethylene laminated to oriented polypropylene and is printed in four different patterns, chosen from popular designs found on Kleenex Ultra Soft cartons.

2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report