Set up by Sarah Cadman, who has a philosophy of using natural ingredients wherever possible, U.K.-based Miss Muffet & Co. selected compostable cellulose-based NatureFlex™ from Innovia Films to wrap its range of fairytale and nursery rhyme-inspired premium confectionery.
Cadman says, “It was really important for Miss Muffet & Co that our packaging had the lowest possible impact on the world around us and it had to clearly show the contents. We chose transparent NatureFlex primarily due to its environmental credentials. At the same time, it keeps our sweets tasting and looking good.”
NatureFlex™ films are certified to meet the European EN13432, American ASTM D6400 and Australian AS4736 standards for compostable packaging. The wood pulp is sourced from managed plantations from referenced suppliers operating Good Forestry principals (FSC or equivalent). The renewable bio-based content of NatureFlex films is typically 95% by weight of material according to ASTM D6866.
