Making the product refill experience more palatable for consumers, the new Method Laundry & Dish Refill Pouch (with Spine), supplied by Innovative Packaging Solutions, Inc., has been awarded Gold by FPA for Technical Innovation. The Refill Spine Pouch was designed by Method’s director of packaging, Rudi Becker—who is also referred to in Method-speak as “The Resinator”—to be easier to handle and more attractive on-shelf than traditional gusseted refill pouches.
“One of the things that we recognized early on,” says Becker, “is that most refill pouches can be messy and inconvenient. This is one more evolution of the pouch that will allow refills to become more popular in the U.S.”
