Pouch with spine is upstanding innovation for refills

Making the product refill experience more palatable for consumers, the new Method Laundry & Dish Refill Pouch (with Spine), supplied by Innovative Packaging Solutions, Inc., has been awarded Gold by FPA for Technical Innovation. The Refill Spine Pouch was designed by Method’s director of packaging, Rudi Becker—who is also referred to in Method-speak as “The Resinator”—to be easier to handle and more attractive on-shelf than traditional gusseted refill pouches.

“One of the things that we recognized early on,” says Becker, “is that most refill pouches can be messy and inconvenient. This is one more evolution of the pouch that will allow refills to become more popular in the U.S.”

The stand-up, spouted pouch is designed with a rigid spine constructed of high-density polyethylene inserted into a pocket along the right side of the pack. The spine provides an improved experience for the consumer, allowing for one-handed product dispensing and a more convenient and controlled pour. Along with die-cut angles on the bottom corners of the pouch, the spine also helps the package retain its posture, resulting in improved retail presentation.