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McCormick spices up packaging

McCormick & Co. of Baltimore, MD, has introduced two more packaging innovations besides the finishing sauces the company introduced recently in microwaveable stand-up pouches (see packworld.com/go/20999).

Pw 9434 News Mcc Grinder

Gourmet Collection Grinders are a new line extension similar to what it introduced in 2002 (see packworld.com/go/11368) except the package is now inverted so that the grinder is on the bottom. That does two things, according to McCormick's Laurie Harrsen, director of public relations and consumer affairs. “We wanted to make it more contemporary to distinguish it from our core grinder line. It also better resembles upscale pepper mills sold in specialty stores.” The grinder portion is a one-piece mechanism that twists to open and close and is protected by a tamper-evident seal. The new grinder also lacks a cap. It replaces a cap and shrink wrap used over the previous grinder.

The glass-bottled grinders in six varieties are packaged at McCormick's sister division Ducros, in France, which launched the new inverted grinder in Europe last year. The suggested retail price is $3.09.

Wide-mouth rubs

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