Conventional wisdom would suggest that such a business model typically doesn't call for dazzling package graphics, because the need for shelf impact is almost nonexistent when containers aren't sold in stores.
However, Sarasota, FL-based Cyberwize wasn't buying into conventional wisdom when it launched its 32-oz dietary supplement called Tunguska Blast. The full-body shrink-sleeve label that adorns the high-density polyethylene bottle is as attention-grabbing as anything found on store shelves today. Says Cyberwize designer Jason Rivers, “We wanted something a bit sexy and visually exciting. The full-body label gives you a nice full canvas to work with.”
On that canvas, in addition to a large red oval bearing the brand name in gold, label printing shows some of the herbs and fruits that grow in the Siberian wilderness of Tunguska, Russia, site of a mysterious 1908 occurrence that some scientists theorize was caused by the near impact of an asteroid. Whatever the event was, it caused the plants that grow in the region to have remarkable botanical benefits, and these benefits are in Tunguska Blast.
The Robinette Co. (www.therobinetteco.com) prints the 2-mil PETG film label in nine colors on a flexo press. Filling is done by a contract packager. The 32-oz bottle, which contains about a 30-day supply, sells over the Internet for $50.
—Pat Reynolds
