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Coca-Cola Celebrates ‘Everyday Heroes’ with Custom Labels

As part of its holiday campaign that puts family, community, and appreciation front and center, Coca-Cola offers limited-edition bottles with labels bearing 40 monikers dedicated to everyday heroes.

Share A Coke Holiday Heroes Masthead Mobile

Coca-Cola’s 2020 holiday campaign is putting family, community, and appreciation front and center, recognizing that the real magic of Christmas is connecting with one another—virtually or in person.

“It’s no secret that 2020 has been a difficult year on so many levels,” says Walter Susini, SVP of Marketing for Coca-Cola Europe. “Christmas is traditionally a time when people spend quality time with loved ones. However, given the year we’ve all had, spending dedicated time and being present in the moment with loved ones will be the priority above all else.


See: Jones Soda Labels Convey ‘Messages of Hope’ Amidst COVID-19

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
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List: Digitalization Companies From PACK EXPO
Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
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Break out of the ordinary: see what’s new in packaging & processing!