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Convenience and Flavor are the Focus of new Guacamole Package

A switch from a tray to a festive bowl that can go from fridge to table along with new graphics that highlight the real ingredients of Wholly Guacamole’s Hass avocado dips result in sales that surpass expectations.

Wholly Guacamole AFTER the redesign
Wholly Guacamole AFTER the redesign

The makers of Wholly Gucamole have refreshed their packaging with a new design inspired by the brand’s value proposition of ALL REAL. NO DRAMA.™ which is centered around a commitment to help consumers enjoy the goodness of avocados without the fuss. Wholly products are made with hand-scooped Hass avocados, real ingredients, and no added preservatives thanks to the use of high-pressure technology (HPP). In order to better communicate to consumers what sets Wholly products apart from their competitors, the brand turned to creative agency Chase Design Group to develop a structural and graphic packaging redesign. 

Wholly Guacamole BEFORE the redesignWholly Guacamole BEFORE the redesignThe Chase design team used inspiration from the Wholly brand story to help differentiate it on shelf and communicate the brand’s key attributes: real, convenient, and delicious. “Consumers are looking for the convenience of pre-packaged guacamole that tastes just as good as homemade,” says Dave Carlino, Senior Art Director, Chase Design Group. “To enhance the structural appeal and align with the brand personality, we replaced the square tray with a festive bowl that can easily go directly from fridge to table,” he adds.

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