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Aunt Jemima to be Retired by PepsiCo, Mars and Conagra Follow Suit

The company is retiring the brand imagery and its logo, acknowledging a racial stereotype associated with its origin. The brand will be re-named.

Original

Aunt Jemima is a Quaker Oats brand that started out in 1889 as “the world’s first ready-made mix” by the Pearl Milling Company, and grew to include syrup, frozen waffles, pancakes, and other frozen breakfast products.

PepsiCo acquired the Quaker Oats Company in 2001, and according to news outlets such as NBC News, The Wall Street Journal, CNN, and The New York Times, has announced today that it is retiring the Aunt Jemima brand imagery and logo, over the issue of racial stereotypes associated with the brand’s origin and in an effort “toward progress on racial equality.”

CNN reports a statement provided to the news outlet read, "As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers' expectations."

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