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Sparkling-Water Fountain Symbol Represents ‘Freedom to Enjoy’

A redesign for Britvic’s infused sparkling water packaging makes existing iconography of a fountain of water the heart of the new design, along with a pastel color palette and fresh design cues.

Aqua Libra After
Aqua Libra AFTER the redesign

U.K. soft drinks company Britvic has partnered with brand-led creative agency BrandOpus to create a new identity and packaging design for its Aqua Libra sparkling water. Brivic undertook the rebrand to drive category growth and increase market share by extending the brand’s appeal to the mainstream carbonated soft drink market.


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