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Flexible packaging and glass beverage packaging dominate Australasia pack types

The Australasia packaging market, which is 85% Australia and 15% New Zealand and surrounding islands, is also seeing a demand for small and environmentally friendly packaging.

Flexible packaging and glass beverage packaging dominate Australasia pack types
Flexible packaging and glass beverage packaging dominate Australasia pack types

According to “Global Packaging Trends,” a new report compiled by Euromonitor International for PMMI Business Intelligence, Australia represents 84% of the total Australasia population and largely shapes the growth in the region. Between 2018 and 2023, it is expected to have a 3.7-billion-unit absolute volume growth.

Flexible plastic was the 2018 leading primary packaging type in Australasia. Food - especially small-sized and single-serve products and staples and snacks that do not require a cold chain network - tea, powders and other detergents were common end applications. Flexible packaging is expected to have a 0.9-billion-unit absolute volume growth by 2023.

As beer’s popularity grows in the region, beer packaging is also expected to grow, with glass being the most popular packaging type. Heritage, returnability, and premiumization will be key drivers of glass’s growth in beer in the coming years, though metal can usage is growing, particularly the 330 ml pack sizes. Beer packaging is expected to have a 0.4-billion-unit absolute volume growth by 2023.

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