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Justin’s snack-expansion seeks innovation and sustainability

This emerging brand has found growth through variety, innovative organic products, and now the snack aisle.

Justin's Nut Butter Covered Nuts
Justin's Nut Butter Covered Nuts

Justin Gold created his own nut butters and sold them in jars at the farmer’s market in Boulder, CO, before growing “Justin’s” into a company that was ranked in the top 15 on the Inc. 500/5000 Fastest Growing Companies list in the Food and Beverage category two years in a row. Gold was also recognized as Entrepreneur of the Year by Ernst and Young. The company was purchased by Hormel Foods approximately two years ago, though it still operates independently with a full-time staff of 30 in its Boulder headquarters.

Justin’s uses co-manufacturers to produce and package its product line and has expanded from nut butters to also offer organic nut butter cups (most recently adding in Dark Chocolate Almond Butter Cups and Dark Chocolate Cashew Butter Cups as of 2018) and organic snacks. Products are sold via natural and conventional retailers and numerous e-commerce sites including its own website, Thrive Market, Target and Amazon.

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