Christophe Marie, Product Sustainability Director, Aptar, explains, “The ideal situation for the complete value chain is to have mono-material packaging where the container, the closure or dispensing system is made from the same material family. This was the big challenge our innovation team overcame with the development of Future.”
A stand-out feature of the Future pump’s innovative design is an incorporated on/off locking system and a 360° degree actuator. Easy-to-use, this innovative locking system has a ring with an on/off actuation, which opens or locks the pump with an accompanying double-click sound. The 360° degree rotator allows to freely orient the actuator. Brands can choose from several different ring colors for customization. This modern take on closure design also renders Future compliant with the rigorous Amazon ISTA 6 protocol**. Designed for e-commerce, Future’s ISTA 6 compliance ensures that the pump withstands the risks associated with transport and distribution network pressures as well as necessitates less protective carton and paper packaging.
The pump is suitable for a range of viscosities; it can be customized to two dosages and two neck sizes, with the range to be expanded according to client demand. Based on Aptar’s three consumer studies conducted in the USA and Europe, the product feedback concluded its user-friendly features, sustainable solution and e-commerce convenience: 76% preferred a fully recyclable pump when given the option and 50% would pay more for a consumer product, which uses this Future pump. Future is also showerproof allowing for formula protection, so a guaranteed protection of the bulk when exposed to water in the shower. Another added advantage is that Future combines well with transparent PET bottles, not only due to the recyclability but aesthetically as one only sees the dip tube inside the bottle (no metal spring).
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In order to facilitate recycling, Future was designed using PE mono-material only. Future is certified by Cyclos-HTP, the institute for Recyclability and Product Responsibility*. The innovation is also recognized “A” by RecyClass – a comprehensive cross-industry initiative that works to establish a harmonized recycling approach and traceability in Europe*.
Recyclass recognition applies for an undecorated clear or white pump.
In developing the concept for Future, Aptar’s experts turned to recognized eco-design principles, which call for plastic dispensing products to be made from a mono-material to facilitate the recycling process. Traditional pumps may contain different materials, including metal components that can in some cases complicate the recycling process. Because the Future pump is made from PE only, it also aligns with the most common materials used to make bottles – PE and PET. Therefore, the complete packaging, including pump and bottle, are more easily recycled.
Future is also available using post-consumer resin (PCR). Aptar Beauty + Home obtained an International Sustainability & Carbon Certification (ISCC) for its European production.
*Subject to local recyclability facilities and fully recyclable with PET and PE bottles.
**Subject to final tests conducted by a brand’s bottle choice.