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Rebrand for Italian Winery

Castello del Poggio has a fresh rebrand by drinks design specialist Denomination to elevate its position in the US market and compete with challenger brands from within the sweet wine and Italian sectors.

A rebrand by drinks design specialist Denomination elevates this Italian winery's position in the US market.
A rebrand by drinks design specialist Denomination elevates this Italian winery's position in the US market.

Zonin1821 – the largest private vine-growing and winemaking company in Italy and owner of Castello del Poggio – approached Denomination because it wanted to address the new challenges it faces in the North American region and reassert itself as a market leader.

To achieve this, Denomination has made a virtue of Castello del Poggio’s genuine Italian heritage – something that the US market has always responded to very well – and driven home the exceptional quality of the wines with appropriate design cues.

“Castello del Poggio is one of very few brands in this sector with authentic Italian roots. It also has an upbeat ‘La Dolce Vita’ brand philosophy,” says Rowena Curlewis, CEO, Denomination. “But all this had become muted over previous design iterations, and there was insufficient stand-out on shelf. Our goal was to celebrate that legacy and joyful ethos with a lively and confident brand and packaging identity.”  

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