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Graeter’s celebrates 150 years with new ice-cream pint design

The first package redesign in six years, the new graphics feature enlarged ingredient images that showcase the flavor profile and indulgence of each variety without being busy or overly designed.

This is the first packaging refresh since the brand last updated its pint design six years ago.
This is the first packaging refresh since the brand last updated its pint design six years ago.

Family-owned craft ice cream maker Graeter’s Ice Cream will be launching a new packaging design for its pint-sized Salted Caramel, Oregon Strawberry, and Cookies & Cream varieties in late summer 2019. Created to mark the company’s 150-year milestone celebration in 2020, the design reflects the decadent indulgence that Graeter’s stands for. By early 2020, the new design will adorn all of the company’s ice cream flavors.

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