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Natural Cosmetics Company Spruces up its Packaging

German company biana switches from a PE tube to one made from spruce wood and sugarcane for its line of four natural skin cream products made with grape seed oil.

The tube for biana is made from 95% wood flour content and bioethanol from sugarcane.
The tube for biana is made from 95% wood flour content and bioethanol from sugarcane.

Based in Germany, natural cosmetics manufacturer biana GmbH & Co. KG is all about “nature to the core,” says CEO Nicki Gregor Streit. That’s why, last year, it switched from a standard polyethylene tube for its skincare creams to one made from processed spruce and sugarcane.

“From our point of view, the development toward a sustainable company is an urgent necessity, and we want to take a pioneering role in the cosmetics world,” says Streit. “Essential for the complete biana range is the particularly high-quality, cold-pressed grape seed oil. Of course, a sustainable orientation also includes a sustainable tube.”

biana’s product range, which includes a 50-mL hand cream, a 75-mL day cream, a 75-mL night cream, and a 100-mL body lotion, were introduced in August 2018 in an inverted PE tube. In October of that year, the company began searching for packaging that would offer the highest amount of sustainable and organic resources. The PICEA™ wood tube from Neopac met that criteria.

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