Natural Cosmetics Company Spruces up its Packaging

German company biana switches from a PE tube to one made from spruce wood and sugarcane for its line of four natural skin cream products made with grape seed oil.

The tube for biana is made from 95% wood flour content and bioethanol from sugarcane.
The tube for biana is made from 95% wood flour content and bioethanol from sugarcane.

Based in Germany, natural cosmetics manufacturer biana GmbH & Co. KG is all about “nature to the core,” says CEO Nicki Gregor Streit. That’s why, last year, it switched from a standard polyethylene tube for its skincare creams to one made from processed spruce and sugarcane.

“From our point of view, the development toward a sustainable company is an urgent necessity, and we want to take a pioneering role in the cosmetics world,” says Streit. “Essential for the complete biana range is the particularly high-quality, cold-pressed grape seed oil. Of course, a sustainable orientation also includes a sustainable tube.”

biana’s product range, which includes a 50-mL hand cream, a 75-mL day cream, a 75-mL night cream, and a 100-mL body lotion, were introduced in August 2018 in an inverted PE tube. In October of that year, the company began searching for packaging that would offer the highest amount of sustainable and organic resources. The PICEA™ wood tube from Neopac met that criteria.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report
2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports