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Dimensional Doritos pack gains inspiration from triangular-shaped snack

Talk about shelf impact: New Doritos Crunch Nuts and Doritos Crunch Mix are introduced in one of the most eye-catching, product-differentiating packages seen in years in the snackfood category.

From PepsiCo’s Frito-Lay Division, the first-of-their-kind and newest Doritos offerings “add another snacking dimension for fans, complete with unique multidimensional packaging inspired by the iconic triangle-shaped Doritos tortilla chips,” according to Plano, TX-based Frito-Lay. “The sturdy, portable packaging can be opened and closed for snack sessions throughout the day.”

The shaped paperboard container—with an inner barrier liner that appears to be foil-based—includes printed graphics that show consumers how to reclose the pack by tucking a corner into a slot on the package.

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