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Dimensional Doritos pack gains inspiration from triangular-shaped snack

Talk about shelf impact: New Doritos Crunch Nuts and Doritos Crunch Mix are introduced in one of the most eye-catching, product-differentiating packages seen in years in the snackfood category.

Talk about shelf impact—: New Doritos Crunch Nuts and Doritos Crunch Mix are introduced in one of the most eye-catching, product-differentiating packages seen in years in the snack-food category.
Talk about shelf impact—: New Doritos Crunch Nuts and Doritos Crunch Mix are introduced in one of the most eye-catching, product-differentiating packages seen in years in the snack-food category.

From PepsiCo’s Frito-Lay Division, the first-of-their-kind and newest Doritos offerings “add another snacking dimension for fans, complete with unique multidimensional packaging inspired by the iconic triangle-shaped Doritos tortilla chips,” according to Plano, TX-based Frito-Lay. “The sturdy, portable packaging can be opened and closed for snack sessions throughout the day.”

The shaped paperboard container—with an inner barrier liner that appears to be foil-based—includes printed graphics that show consumers how to reclose the pack by tucking a corner into a slot on the package.

Product and packaging design agency Product Ventures designed the package structure. Says PV, “For over a decade, Product Ventures has been instrumental in creating many of Frito-Lay's award-winning structural package designs. The sturdy, portable packaging can be easily opened with a simple squeeze for instant access.” Meanwhile, PepsiCo's R&D Snacks Packaging group, in collaboration with Graphic Packaging Intl., worked on pack production and development.

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