Family-owned Sugar Bowl Bakery of Hayward, CA, has introduced compostable packaging for its organic product line. The company says the decision to use compostable packaging is a continuation of its strategy to have a positive impact on the environment.
“Sustainability is at the core of our business, and we are committed to making the company more efficient, serving our customers better, and making a difference in the environment,” says Andrew Ly, CEO of Sugar Bowl Bakery. “Creating compostable packaging has been a goal of ours for quite some time now, and I’m happy to say we have finally made our dreams a reality. We are hopeful that our recent innovations will encourage other brands in the industry to follow suit.”
The components of the new organic packaging are sourced locally when possible. For example, the recycled paperboard used for the carton is produced using the waste paper from local retailers within a 150-mile radius of the paperboard plant, which is just 30 miles south of Sugar Bowl Bakery’s plant. Each component of the package has been verified compostable, even the wrapper around the cakes and cookies, which is made from cellulose-based film from a proprietary supplier. The compostable packaging will debut with the bakery’s Organic Brownie Bites and Organic Madeleines.
“We are proud to be among the first to embrace compostable packaging in our bakery department, and we believe this aligns with an organic consumer’s intent to reduce planetary impact with responsibly sourced products,” says Pete Thomsen, Director of Sales at Sugar Bowl Bakery. “Ultimately, this provides our retail partners with a strong statement to stand with us in reducing the carbon footprint in the industry. Many consumers embrace the idea of organic products at this point, so a product that first and foremost is great tasting and then in addition reduces the greenhouse gases associated with the packaging by 72 percent is a product I think consumers will be excited to try, to love and tell friends and family about.”
Over the past few years, Sugar Bowl Bakery has taken the initiative to become a more environmentally friendly company. In addition to the compostable packaging, Sugar Bowl Bakery has installed a solar energy system providing 65% of the facility’s electricity along with multiple electric vehicle charging stations.
