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MillerCoors first to add more detailed nutritional labeling

MillerCoors takes advantage of new voluntary on-pack nutrition labeling guidelines for alcohol to market Miller64, ‘the ideal beer choice for people living a balanced lifestyle.’

Pw 60169 About Miller64

With its Miller64 beer brand, MillerCoors says it will become the first U.S. beer to feature new, more detailed voluntary nutrition labeling as instituted last year by the federal government.

The U.S. Department of Treasury's Alcohol and Tobacco Tax and Trade Bureau issued new guidelines about the nutritiona information disclosed on labels for all brewers, vintners, and hard liquor distillers. For those who wish to do so, alcohol brands now can provide more nutrition information—including serving size, servings per container, alcohol content by volume, calories, protein and fat per serving—on their packaging.

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