Kick off 2026 with a competitive edge at PACK EXPO East. Register now!
Get a jump on your 2026 goals at PACK EXPO East. Put projects in motion, accelerate timelines and solve challenges—all in one trip to Philadelphia.

Off the Shelf: New bottle and labels for Baileys

Diageo's famous Baileys cream liqueur underwent a significant redesign this past year, and now the glass bottles are much more slender while the paper labels are of the pressure-sensitive variety.

Pat Reynolds
Feb 11, 2014
List: Digitalization Companies From PACK EXPO
Recommended
List: Digitalization Companies From PACK EXPO
Annual Outlook Report: Workforce
Recommended
Annual Outlook Report: Workforce
Annual Outlook Report: Automation & Robotics
Recommended
Annual Outlook Report: Automation & Robotics
Related Stories
A unique and elegant label for a flavorful hot sauce.
Coding, Printing & Labeling
Digital label printing suits hot sauce
Pw 59454 Bornholmsbeauty
Labels
Two discrete layers of EVOH help deliver three-year shelf life
Pw 59410 Patphoto 0
Labels
Labeling legerdemain
Semi-automatic Liquid Drum Filler Increases Operator Efficiency
Sponsor Content
Semi-automatic Liquid Drum Filler Increases Operator Efficiency
Machinery Basics
View More »
Pt 31 Thumbnail
Conveying & accumulation
Get a Quick Overview of Conveyors
Maxresdefault 681514d36ad34
Form/fill/seal - horizontal
How Do Horizontal Form/Fill/Seal Machines Work?
Liquid Filling Equipment Package This Pmmi
Filling/capping, liquid & viscous
A Video Overview of Liquid Filling Machines
Vffs Bagging Equipment
Form/fill/seal - vertical
What Can You Package on a Vertical Form/Fill/Seal Machine?
View More »
Top Stories
Through the Line: Packaging and Processing
Recycling
Through the Line Podcast: Glacier's AI Tool Turns Recycling Data into Insight
Pilots with Colgate-Palmolive and Amazon helped shape Glacier’s new DataStream platform, a subscription tool launched today that lets CPGs verify recyclability performance and close the loop between packaging design and real sortation and recovery outcomes.
According to Rockwell Automation’s 2025 State of Smart Manufacturing Report, CPG companies cite quality improvement (45%), cost reduction (44%), revenue growth (43%), risk reduction (40%), and higher OEE (40%) as the top business outcomes they expect from smart manufacturing investments. Nearly 70% of companies not yet using smart manufacturing plan to invest within the next 12 months.
Digital Transformation
Automation Fair Q&A: Inside Rockwell’s Push Toward Autonomous Packaging for CPGs
High-volume production runs highlight the scale of Babybel’s global transition from cellophane to paper packaging.
Recycling
Babybel Latest Brand to Join Paperization Trend
From plain pack stock image (left) to a (hypothetical) branded prototype, shown in context on a shower shelf (right), AI artwork and context images now take minutes, not weeks.
Digital Transformation
How AI Is Rewriting the Rules of New Product and Package Testing
Semi-automatic Liquid Drum Filler Increases Operator Efficiency
Sponsor Content
Semi-automatic Liquid Drum Filler Increases Operator Efficiency
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics
Conveyor setup secrets from top CPG manufacturers
7 proven steps to eliminate downtime and boost packaging line efficiency. Free expert playbook reveals maintenance, sequencing, and handling strategies.
Read More
Conveyor setup secrets from top CPG manufacturers
Products
Pacific Labeling & Integration's ECH200 Pro Handheld High Resolution Printer
Handheld Coding and Marking Printer
Pacific Labeling & Integration announces the ECH200 Pro Handheld High Resolution Printer for fast, on-site coding and marking.
Manufacturing Intelligence Software
Palletizing Kit
More Products
In Print
Packaging World Packaging World Resource Guide 2026
Packaging World Resource Guide 2026
Packaging World Nov/Dec 2025
Nov/Dec 2025
Packaging World October 2025
October 2025
Packaging World PELV Showcase 2025
PELV Showcase 2025
SubscribeArchives
Downloads
View More »
Pmg Prs25 Recap
Sustainable Packaging
Packaging Recycling Summit 2025: A Pivotal Moment in Circularity
Enticement Images 1080x1080 Pw Ai Packaging Ebook 2025
Robotics
How AI is Making Packaging Robots Smarter and More Adaptable
1136 Pw Humanoid Robots
Trends
Humanoid Robots in Packaging and Processing: 2025 Status Report
Enticement Images Imu 300x250 Pw Coveying Feeding Ebook 2025
Feeding/inserting/unscrambling
Conveying, Feeding & Inserting e-book
View More »