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Mentholatum touts Softlips gift packs for the holidays

Lip balm 'to and from' packs aim to entice consumers to purchase them as gifts for under $5.

Softlips gift pack
Softlips gift pack

The 2012 holiday season is just about here, and The Mentholatum Company is hoping consumers will be enticed by its Softlips Holiday Gift Tag Packs that will arrive on store shelves in November. Each of the four holiday varieties includes two lip balm sticks.

(The company recently updated the look of its Softlips brand to appeal to a more contemporary and sophisticated female consumer.)

The limited-edition holiday packs combine a Softlips classic flavor with a bonus Softlips seasonal stick and feature "to & from" spaces on the packaging to make gift giving a snap.

Softlips Holiday Gift Tag Packs will be available in the following varieties at retailers nationwide: Softlips Vanilla with bonus Softlips Winter Mint, Softlips Vanilla with bonus Softlips Sugar & Spice, Softlips Raspberry with bonus Softlips Sugar Cookie, and Softlips Raspberry with bonus Softlips Sugar Plum Berry

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