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Winterborne develops club store pack for Toshiba

Toshiba America Electronic Components Inc., Irvine, CA, uses Winterborne’s patent-pending EnviroShell™ packaging for a trio of memory storage devices introduced at Sam’s Club.

Pw 10150 Industry 08

EnviroShell is a hybrid blister-corrugated package made from 65% recycled materials, including 50% post-consumer content. The packaging uses a combination of corrugated to carry graphics and clear RPET (recycled polyester) to display the product. For Toshiba, an 18-ga RPET blister is sandwiched and heat-sealed between the folded E-flute corrugated; a lamination of four-color offset-printed 80# paper carries the graphics.

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
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Annual Outlook Report: Sustainability
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