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Skincare kit package delivers differentiation

MIO Skincare’s customized stand-up pouch with carry handle offers a sporty, modern appeal for Life Time Fitness club members.

MIO Skincare’s customized stand-up pouch with carry handle offers a sporty, modern appeal for Life Time Fitness club members.
MIO Skincare’s customized stand-up pouch with carry handle offers a sporty, modern appeal for Life Time Fitness club members.

MIO Skincare’s new kit, carrying three separate bottles of skincare products, produces a sensory experience for consumers by evoking a contemporary twist with its appearance and style, providing the convenience of portability, and delivering sustainable packaging benefits.

Launched earlier this year, the carry handle-equipped stand-up pouch is manufactured by Specialty Packaging Technologies, Inc. (SPT), a subsidiary of Precision Color Graphics Ltd. The pouch structure is a 48-ga polyester film laminated to a 4-mil linear low-density polyethylene film.

Jill Dunk, Founding Partner of Costa Mesa, CA-based MIO Skincare, explains that SPT customized the package exclusively for Life Time Fitness, a chain of high-end health centers with 112 U.S. locations.

“We wanted to offer a ‘pick up and go’ product,” she explains. “It was launched in conjunction with Life Time’s 90-day fitness challenge and first shipped in July. This is a kit that is recommended by Life Time’s personal trainers and group fitness instructors, sold in the area within their facilities where they sell their protein supplements. So it is a totally unique package.”

Each kit holds three individually packaged bottles of skincare lotions in 100-mL injection-molded polypropylene bottles from Toly. The three-piece containers include the bottle, cap, and an airless pump actuator. The three different products are Skin Tight, Get Waisted, and Shrink To Fit. One product is a serum: two are creams. MIO employees manually load bottles into the pouches, along with a paper insert that provides exercise tips.

The new kit is value-priced at $135; buying each product separately would cost $168.

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